Digital Printing – 5 Reasons to Choose Digital

 In Branding, Digital Printing, Printing

Digital printing is becoming more and more popular and for good reason. Whether you need business cards in a hurry or only need a small amount of fliers for that last minute event you’re organising, digital printing is the best choice for the job.

Below are some positive elements of digital print, to help you decide if going digital is the right avenue for you.

1. Quick Turnaround

If you need a job printed in a hurry then digital printing is what you require. Unlike traditional offset printing that requires the use of a plate to transfer the image or text onto paper, digital printing involves sending files from a computer, straight to the digital printer, which allows a quick turnaround for smaller jobs.

2. Ability to do low volume

If you need a small amount of business cards, fliers or Christmas cards then digital printing is the key. Due to the process mentioned above, it’s easy to print low or unusual volumes on the digital printer, whereas offset printing is the way to go for larger quantities.

3. Cost effective

For smaller jobs, digital printing is considerably more cost effective than offset printing due to its simple process and the absence of a traditional printing plate.

4. More Variety

Digital printing allows you to print your job on a much wider range of materials. Fabric, glossy card, thick or thin paper and paper or card with a matte finish can all be used to create the unique product that you have in mind.

5. Less Waste

Digital printing wastes less paper and chemicals, making it a positive, environmental choice for your next job. It also allows for quick colour proofing, without slowing down the overall job.

There are of course, positives to both digital and offset printing and they each have their purpose. It really depends on the type of job or product you need, as to which process will work best.

If you have a job you need printed and you’re not sure which way to go, we are more than happy to have a chat and share our expertise. Contact us today for your free quote.

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